Shoemaker Names Sneakers after Nazi Gas for Free PR

nomadlab writes "The BBC is reporting that a sportswear company is taking some heat for the name of their new sneakers. They aparently have already started marketing the Zyklon. I find it hard to believe that no one in their marketing or development team realized that the name was rather close to the name of the gas used by the Nazis to exterminate millions during WWII (zyklon b).

Stupidity, neo-fascist shoe makers or a simple PR stunt? I am not sure.