The Art & Science of Billboard Improvement
Billboard Liberation
Look up! Billboards have become as ubiquitous as human suffering, as
difficult to ignore as a beggar's outstretched fist. Every time you leave
your couch or cubicle, momentarily severing the electronic umbilicus, you
enter the realm of their impressions. Larger than life, subtle as war, they
assault your senses with a complex coda of commercial instructions, the
messenger RNA of capitalism. Every time you get in a car, or ride a bus, or
witness a sporting event, you receive their instructions. You can't run and
you can't hide, because your getaway route is lined to the horizon with
signs, and your hidey-hole has a panoramic view of an 8-sheet poster panel.
There are a million stories in the Big City, and as many reasons to want to
hack a billboard. We have our reasons, and we don't presume to judge yours.
In this manual, we have made a conscious effort to steer clear of ideology
and stick to methodology. The procedures outlined here are based on our 20
years' experience executing billboard improvements professionally, safely,
and (knock wood) without injury or arrest. In most cases, is should not be
necessary to follow the elaborate, even obsessive precautions we outline
here. A can of spray paint, a blithe spirit, and a balmy night are all your
really need.
