"Branded For Life"

Andy Beckett, The Guradian

Reviewing:

The Rebel Sell:
How the Counterculture Became Consumer Culture

by Joseph Heath and Andrew Potter

352pp, Capstone, £16.99

Since Naomi Klein's bestselling anti-capitalist book No Logo was published
five years ago, its success in Britain and North America has been
accompanied by an intriguing political and economic mystery. While Klein and
her imitators have made sweatshops and bullying corporations and the other
costs of global consumerism into much more mainstream topics for public
discussion, this does not seem to have stopped many people from going
shopping. One conclusion you could draw is that political books are not as
life-changing as they were. A more provocative one would be that where the
dominance of modern capitalism is concerned, Klein's kind of thinking is not
part of the solution but part of the problem.

The Rebel Sell is a brave book. In places it is also unfair, light on
evidence and repetitively polemical. But the argument it makes is important
and original. Joseph Heath and Andrew Potter, both young Canadian academics,
think that for nearly half a century critics of capitalism have profoundly
misunderstood their enemy. Worse than that, the authors argue, these critics
have — sometimes unintentionally, sometimes not — provided modern capitalism
with the fuel it runs on.

Negativeland's Negativity A Plus

Joseph Dewey, Review of Contemporary Fiction

Reviewing:
Doug Nufer, Negativeland

Autonomedia, 2004. 186 pp. Paper: $9.95.

Ken Honochick is both character and experiment. The winner of two gold medals in backstroke swimming at the cursed Munich Games, Honochick spends the next decade trying to cash in on his fragile celebrity (his medal count overshadowed by the Spitz glitz). Married off to a Tournament of Roses Queen, he gets involved in a health spa franchise that pitches spiritual as well as physical rejuvenation but that eventually folds amid a flurry of lawsuits.

By 1988, Honochick, bankrupt financially and morally, drives cross-country, seeking healing by returning to his Florida roots (the narrative is told backward, backstroked as it were). Once there, he confronts in a local tourist trap his own wax figure, a belt of ammo around its shoulder while rescuing a buxom gymnast — an outlandish invention that serves as Nufer’s savagely funny critique of America’s empty cult of celebrity.

But Ken Honochick is also part of a playfully ingenious narrative experiment, a novel executed within an entirely arbitrary constraint: every sentence, every sentence, uses a negative construction. As a Gen-X practitioner of the Oulipo school of self-validating process-texts, the midcentury Dadaist-inspired avant-garde movement that audaciously argued that creativity required not freedom but rather form, specifically rules — precise and entirely arbitrary — for its fullest expression, Nufer works with elegant virtuosity within the self-imposed discipline.

Surely the text threatens to be gimmicky, like watching a Scrabble tournament. But Nufer’s novel is a most satisfying read, an engrossing revelation of a character struggling within a vacuous American culture that is itself Negativeland: a culture defined by hype and hyperbole, celebrity and surface, relentlessly driven to embrace the image, thus perpetuating the cannibalism of expectation and disappointment. That Nufer ultimately resists this heavy negativity is the achievement: Honochick stumbles inelegantly toward the simple solace of another lonely soul. Two negatives, Nufer reminds us, equal a positive.

"Declaring Forbidden What Is Not Forbidden Is Forbidden"

Phillip S. Smith, DRCNet

Reviewing:

Orgies of the Hemp Eaters:

Cuisine, Slang, Literature, and Ritual of Cannabis Culture

Hakim Bey and Abel Zug, eds. (2004, Autonomedia, $24.95).

As someone who writes about drug policy for a living, it is indeed refreshing to sit back and enjoy Orgies of the Hemp Eaters. There is very little of the standard drug policy reform rhetoric in this compilation of cannabis culture— no concern about teenage drug use, no worries about the link between pot-smoking and schizophrenia, no maneuvering over how to craft a political message that will appeal to the not-so-pot-friendly masses or political classes, no concessions to the prohibitionists. But while Orgies of the Hemp Eaters may have little to offer for drug reform wonks, what it does do — and very successfully — is remind us that there is indeed a whole pot-smoking (and -eating and -drinking) world out there in which drug czar John Walters and the rest of his prohibitionist posse are basically irrelevant.

Alan Moore writes:

"Culture Jam 101" at Grassroots Media Conference

Alan Moore

I visited the NYC Grassroots Media Conference, an annual gathering of community-oriented media in New York City (April 9-10, 2005; http://www.nycgrassrootsmedia.org/) at New School University just for the panel called “Culture Jam 101: You Are a Thinly Veiled Threat.” This was William Etundi Jr., of Complacent.org, Swoon who is with Toyshop, and Reverend Billy (Bill Talen) and his partner Savitri D. Promo:

“Here we are in the thick of a culture grown complacent on consumerism, complicity and coercion. A sustainable movement is empowered by confronting and evolving the cultural assumptions of the moment – a goal not easily achieved through traditional protest. Here lies the world of culture jam, of renegade art, of guerrilla actions aimed at shaking the foundation of Apathetic America. This hands-on workshop will ‘teach’ you nothing. Our goal is to awaken the brilliance you already have. Short video introductions and brief anecdotes of our experiences in the street will open to an interactive dialogue on the logistics, challenges and possibilities in cultural evolution. We will explain the tools we use while working with you to build your own seditious solutions – after all you are not a consumer, you are a thinly veiled threat.”